Google Offers A Carrot/Stick For Marketers To Go Mobile
Holy crap there is a lot of money about to be spent on mobile advertising. Just found this article on SearchEngineLand.com and included the introduction here. Hit the link to read the entire post from the source.
“Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday will be on smartphones and tablets. Despite predictions like this and recent survey data showing enterprises are pouring money into mobile marketing, the majority of brands and advertisers still don’t have an optimized mobile presence.
Although Google says that “the number of advertisers running mobile specific campaigns has more than doubled since January,” a large percentage are sending people to pages that don’t look good on smartphones. So rather than wait for marketers to get around to it, Google is providing an “incentive” to create mobile sites and landing pages.
Operating as both a carrot and a stick, Google announced this afternoon that it’s going to factor an advertiser’s mobile presence (site or landing page) into its ads quality score for mobile campaigns” – hit this link to learn more
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